About HomeAdvisor.com
HomeAdvisor is a digital marketplace, that aims to connect homeowners with pre-screened service professionals in their area for home improvement, remodeling, and home maintenance projects. The service was founded in 1998 by Rodney Rice and Michael Beaudoin and was known as ServiceMagic at the founding. ServiceMagic was renamed HomeAdvisor in 2012. The service was launched in and remains based in Golden, Colorado with additional offices in Evanston, IL, Fairfax, VA, Lenexa, KS, New York, NY, Indianapolis, IN, Downtown Denver, CO, and Colorado Springs, CO. Other features on the site include a True Cost Guide to help users view the average costs of a project before beginning their project. Professionals registered on the site are screened and must pass both criminal and financial background checks. The parent company for HomeAdvisor operates 10 brands in 8 different countries including HomeAdvisor, Angie’s List, mHelpDesk, HomeStars in Canada, MyHammer in Germany, MyBuilder in the United Kingdom, Werkspot in the Netherlands, Instapro in Italy, and Travaux.com in France.
Homeowners may sign up for free with HomeAdvisor but there is a cost associated with joining the network of Professionals for service providers. Professionals sign up with HomeAdvisor and provide information about the service they provide and their service area. HomeAdvisor helps to link these providers with customers seeking their service. Professionals pay approximately $300.00 per year for the service, plus a variable fee per lead that is generated by HomeAdvisor. Fees typically range between $15.00 and $60.00 per lead. Amounts paid will vary depending on how many leads are generated. Service professionals can leave the network whenever desired. More information about how to cancel your account with HomeAdvisor can be found below.
